MARKETING ADVICE AND CONSULTATION: NAVIGATING THE “COMPLEX” SALE
With over 30 years of experience marketing investment management services, Alpha can help you sharpen your message, focus on the right audience and navigate the capital raising process. A little over a decade ago you could sell hedge funds over the phone, often with a single call. Today you are faced with a complex sales process in a very noisy world. Identifying which investors are most likely to invest in any fund is a function of numerous variables. The identification of investors who understand why they are investing and who have realistic expectations of your funds performance is important for building a lasting business.